SRMG developed the 100% American™ tagline and branding initiative in 2010 with the purpose of educating its customers and stakeholders on the impact locally owned, produced and manufactured products have on the economy. Locally owned businesses that purchase locally produced products have a greater impact on the local economy and contribute to more enriched communities than businesses who send profits to other markets or countries. Local business owners and decision makers can make a positive financial contribution to the state and local markets by keeping the dollars and jobs at work in our local community… by simply choosing to buy 100% American™ products.
SRMG is the commercial marketer for Salt River Sand and Rock and the quality line-up of Phoenix Cement® products. Salt River Sand & Rock and Phoenix Cement Company are enterprises of the Salt River Pima-Maricopa Indian Community and the only native-American owned cement manufacturer in the United States. It just doesn’t get more American than that!